We turn attention into participation

Project Planet was founded by Tegan Lerm and Lizzie Hedding in the wake of the Black Summer bushfires. Between them, Tegan and Lizzie had a whole heap of existential dread, significant brand and digital marketing experience, and a (perhaps delusional) belief they could combine those things to help fight the climate crisis.

What began as an Instagram account sharing climate news quickly evolved into something much bigger: building the tools and resources to help everyday Aussies engage in action in more meaningful ways.

In 2025, they launched their first digital tool: Build a Ballot. The tool — which helps voters do their research before election day — was used by almost 600,000 Aussies, shared through an entirely organic campaign. It proved something important: people aren't disengaged, they just want tools that make participation easier.

Since then, Tegan and Lizzie have been building on that momentum, growing the team and expanding the Project Planet model beyond election cycles. Explore our brands below.